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Do Promotional Pens Really Work?
Various promotional products have been used by all manner of different companies for a long time. The reason for this is that these items are aimed at increasing brand awareness among their target market of clients, aiming to drive business growth, build client relationships and make more sales.
Concierge Medicine: Why An Unfair Competitive Advantage Is The Secret To Enrollment
Especially in today’s concierge medicine competitive marketplace where one provider often looks like another it is critical to establish and promote the unfair advantage you have in the marketplace. More importantly, this key advantage has to be valued above all others in the minds of the people in your target market. This article will teach you how to establish an advantage that will deliver more premium patients and profits.
The Advantages of Going With A5 Leaflets Printing for Promotions
The advantages of going with traditional print media are many and a5 leaflets printing is a popular choice for marketers looking to reach their audience. Marketing campaigns can be done on many platforms and print media is one of them. Despite the encroachment of digital platforms which is where majority of potential targets lie, reaching the target audience in a more personalized manner is made possible with a5 leaflet printing.
How to Magnetically Attract Nanotechnology Prospects
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When marketing to skeptical nanotech buyers, you need to make sure your copy and communications speak to their needs. I’m sorry to say that it’s not good enough just listing features and benefits, then throwing together a marketing piece. That’s what this article is all about. We talk about the CNI factor and why it’s critical to gaining the attention of your prospects. That way, you’ll automatically write better copy than your competition, putting your firm and your marketing to the front of the line
Applying Digital Product Management To Perfume
Think, if you will, about the world of perfumes. This market consists of tiny little bottles that contain liquids that when sprayed on (most of the time) women produce scents that the wearer believes will make them more attractive to the opposite sex. Chanl No. 5 is considered to be the most expensive perfume in the world and is priced at $121.71 per ounce. Clearly there is a market for these scents; however, can product managers bring the art of creating and selling perfume into the 21st Century?
The Las Vegas Guide to Marketing High-Tech
This week’s article veers off course a little by diving into what one of the most decadent of vices can teach you about marketing nanotechnology and other high-tech solutions. I talk about what I learned about marketing from gambling in Las Vegas and more importantly, what this means for you as a savvy marketer of high-tech solutions.
10 Tips to Increase Spa Revenue Over The Holidays
The holidays are closing in fast and many of us are starting to feel the holiday pressure. Have we planned enough promotions? Are we on track with our budget, or do we have a $20,000 gap that we need to make up during the next six weeks? Hopefully, you have planned some holiday retail and service promotions and have your gift certificate program set.