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All successful ">marketing projects have one thing in common: they start with a plan. When working with business owners, I find the best ">marketing plans are ones that are tactical and consist of a series of actions all aimed at gaining more sales in an organised and well thought out manner. My view is that a ">marketing campaign without a plan is about as good as a thesis without research. Here are tips on how to put a tactical ">marketing plan in place.

You can really ramp up the effectiveness of your ">marketing by playing to your customers’ senses. Have your website, printed brochure, email communications, and TV commercials talk about how your product looks, sounds, smells, and feels. Here are easy steps for making your copy more effective.

Is hiring a referral coach to help you implement a referral system a waste of money or the single most profitable investment you will ever make in your career? It depends on 3 key factors: Type of business, level of consequence, and your stage of development.

You get to know people before forming friendships, and the same goes when dealing with your target market -get to know them first. Understanding how they live and their habits and preferences will ensure you can best cater your product or service to their needs. So how do you get to know your audience? The answer is, of ">course, Market Research.

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You got a bad reviews online and you’re freaked out what now? After you calm down and dry your eyes you look around for viable solution to this pain such as hiring a reputation management service to take care of these painful bad reviews. There are several solutions to bad reviews but if you are looking for long term solution then don’t do the following review strategy…

A solid ">marketing plan begins with customer research. A variety of techniques will help you uncover purchasing patterns and other key details to develop a successful ">marketing approach for 2013.

A tangible item that needs to be marketed requires a good ">marketing strategy customized to maximize sales. Promoting a product can be fairly tough in the competitive world, especially if the company is a recent entrant, and placing the product amongst those that have a built reputation is a fairly challenging job. Here’s how to market a product.

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