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Is “Content Marketing” the New “Promised Land”?

Content, Content, Content… it’s the new buzz word in marketing circles these days. Since Social Media isn’t living up to its claims for many companies, they are looking for the new “silver bullet”… which now happens to be “Content Marketing or Content Management.” Is it the new found Promised Land for marketing? I would encourage you to think a bit broader and deeper when it comes to a discussion about Content Marketing. We have to remind ourselves that “Content Marketing” is actually just a “TOOL” with a Bigger Purpose if used correctly. Like many of the other traditional, digital, and social media “tools” already being used, this one can fit into the same category… THINK DIFFERENTLY. Start with the concept that generally, “Marketing ruins everything.” The point I want to make is that when marketing gets a hold of “a new thing (tool)” they tend to do two things to it… over use it and use it incorrectly. Content Marketing probably won’t be any different so it will follow the same path at some point in the future… unless you treat it differently. If you think of Content Marketing as a “tool” you are missing the point and its value.

Ethical Marketing – The Prior Issue

A marketer’s personal ethics sometimes influences the overall ethical policy of the company and vice versa. Let’s take a look at some issues related to Ethical marketing.

Salesforce and Its Integrated Philanthropy Model

We know we’re living in a world where the line between philanthropy and business is being blurred. Fortunes greater than we have ever seen in human history are being made. A lot of it has to do with technology and how we relate and interact with it. One of those companies that many in the business and nonprofit sectors know well is Salesforce.

The Best Event Marketing Strategies

If you are willing to know some of the best event marketing methods, you might search up the internet and know the entire ifs and buts of event marketing and management, but it’s better to understand the experiences first. When it comes to marketing tips for events, you don’t need to follow the old rules that are no longer applied but should go out to search for better experiences to work for your event.

Better Marketing Strategy Results in Larger User-Base

There are two types of players in every market that are responsible for keeping the market lively and attractive – Market leader and Market follower. The market leader is the player to introduce new ideas and dimensions while, market follower adopts what has been introduced or is already prevailing in the market. One of the distinguishing factors between the two players is the customer base.

Summer Is Almost Over: Here’s 10 Ways to Get Back to Business for the Fall

As the dog days of Summer come to an end, it’s time to ramp up your business plans for Fall. There’s no better time than now to put things into high gear. After reading this list of practical ideas you will be able to get back to business armed with great ideas and inspiration to help you finish the year on a high note.

What Can Twinkies Teach Product Managers About New Markets?

So how do you feel about the snack foods made by the Hostess company: Twinkies, Ho Hos, Ding Dongs, etc.? I must confess that these days I get a little overwhelmed when I think about just how rich they are; however, in my childhood I suspect that I ate more than my fair share! The Hostess company has had a rough few years, but now they are back. Their product managers have the task of trying to figure out where the company needs to go now.

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