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The Lone Ranger Is Dead!

The Lone Ranger IS dead and yet many of you, as entrepreneurs, are still acting like one. This has got to stop – if, in fact, you are serious about growing your business, making money and making a difference in the world. What DOES need to happen, in order for you to succeed, is to get engaged with a group of similar-minded, high-achieving entrepreneurs – a master mind group.

The Biggest Issue With the Market Research Industry Is Its Inertia

There is no denying the fact that the Market Research industry is changing and changing fast. That might not sound as news. There are those who claim that the industry might even cease to exist as technology advances. Big Data, mobile, strategic relevance, data protection and survey quality are just a few items on a long list of factors that might reshape the industry over the next 3 to 5 years. In order to identify and grasp these changes and processes, but also to be able to predict what kind of changes there are to come, we decided to set up and maintain an ongoing discussion about the future of Market Research. In this article we outline what steps we’ve made to start and keep this discussion going.

How Do You Know If You Are Sharing the Right Message?

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure.

7 Marketing Reporting Metrics That Really Matter

With so many options for marketing data reporting, it is good to know which metrics really matter. Here are a few of the go-to options preferred by marketing managers.

Promote and Build Brand Awareness With Unique Promotional Products

When it comes to promoting your business and getting the best return on investment for every dollar you spend, promotional products still remain one of the top ways for businesses to gain customers and maintain client relationships. Although online advertising may seem like a viable solution for a promotional campaign, promotional products can still deliver a lower customer acquisition cost and a better ratio. Promotional products such as coffee mugs, pens, notebooks, water bottles, or cups continue to advertise your brand as long as they are around while on the other hand, once your pay per click budget is gone, so is your online marketing.

What To Do Before You Start Any Publication

Many companies use online or printed publications to promote themselves and connect with stakeholders… but far too many of them fail. Learn the five characteristics that successful publications share in this article.

Why Your Ad Spend Is a Waste of Money

What’s the difference between industry leaders and those that fall behind? They spend much less on advertising.

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