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What Do Baby Boomers And Millennials Have In Common?

Baby Boomers and Millennials represent almost all of the consumer population in the U.S. ">Marketing and communications efforts need to be carefully designed to target each segment without alienating either. This article focuses on comparing Millennials and Baby Boomers.

Capture Attention and Brighten Up the Winter Blues With Chunky ">Marketing Ideas

In Winter and especially after the Christmas and New Year festivities, returning to our routines and work can seem very hum-drum and boring. So, why not strike whilst the iron is hot and use this as the perfect opportunity to dust off your ">marketing techniques and come up with something that will be full of cheer and optimism? Something to brighten up your customers and prospects day as they open up the morning mail?

The Difficulties Of Being A Swiss Watch Product Manager

Do you wear a watch? I would suspect that the answer for most of us is a “yes” (we’ll forget for just a moment the kids who no longer wear a watch because they use their cell phones for everything!) Now, what kind of watch do you wear? Is it a Patek Philippe? I suspect not. However, there is a market for the very expensive Swiss watches. That market is currently struggling and it is not the fault of the Swiss watch product managers. Whatever shall they do?

The Importance of a Well Designed Website for Today’s Business

How important is a well designed site for today’s business? Very important. If you don’t have a well designed site which is easy to use and informative then you are missing out on a large section of consumers.

The Winning Ticket – You Must Be Present to Win

When’s the last time you entered your name into a drawing? You knew that if the giveaway was really good, you’d better stick around. The winning ticket would be drawn and it could be you. You could be the winner of that great prize. But what if you decided leave early?

Embroidery Versus Printing: Choosing the Better Option

Promotional items are meant to advertise your company and its products. That means when you give away freebies like umbrellas and T-shirts, they must be branded with an unobtrusive yet attractive company logo.

Do You Have What It Takes to Be a Content Marketer?

A huge component in today’s SEO algorithms is content, Google and other search engines are screening for unique, fresh, ever changing content. Whether it be a blog, an infographic, a white paper, a press release or an e-book – Content is King.

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