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Learn to Leverage Your Idle Assets

Why would smart folks do things that are not so smart when viewed through the lens of business practices? The answer is because most thought leaders and authors thrive when they are creating content, researching, tweaking and revising their models, tackling new problems – in short, thought leaders enjoy thinking.

Banner Hangers and Their Usefulness in Marketing Campaigns

Banners are an impaction visual advertising medium. But oftentimes, this impact is marred by poor banner hangers that just refuse to stay put during strong winds or are unable to stand inadvertent tugs or pulls; adhesive grommet tabs are thus a better alternative.

Transition From eCommerce to Social Commerce

Businesses operating in the dynamic environment need to be vigilant about the current trends of the market. They need to be acquainted with market trends to adopt new communication channels for revenue a generation that promises growth.

Doing the Harlem Shake – The Pinnacle of Human Development?

Trends and jokes seem to have a monopoly on the internet, the ‘Harlem Shake’ simply being one of the latest. But each of these fads represents something more significant than a mere joke, and you can read on to find out what.

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Innovation in Shopper Marketing

Inspired by Magnus Lindkvist in his ‘Attack of the unexpected” given at the shopper insights conference in Amsterdam I was thinking how we can use this in shopper marketing. Look outside the usual. He asked the audience what is this picture?

Brand Marketing – Way To Promote A Brand

Brand Marketing is defined as a brand strategy or brand marketing strategy where in it is a technique in which it strengthens customers’ accountability and surely commands loyalty to the product. Whether it is a newly constructed brand or an old product, this marketing strategy has set of rules to be followed that will result to a positive outcome and great achievement. It will determine your target reach of clients. Brand marketing is one of the most significant factors in attaining success or so as to failure of once product identity because it can differentiate profit and loss that will give you an idea on how to make better products.

More Questions About Dye Sublimation Printing of Fabric/Cloth Banners and Flags

Question: What are the basic styles of fabric construction for tradeshow exhibit booths? Answer: That is a very broad question. Kind of like how do you build a house? But let’s give it a whirl. Most fabrics that are used for tradeshow displays are a polyester knit fabric with a small amount of a stretchy material called lycra in it to promote stretchiness. Why would you want stretchy polyester fabric for your tradeshow display? First, it does print very nicely when using the dye sublimation printing method. Dye sublimation is the transfer of ink from a carrier paper to synthetic fabrics (most typically polyester or nylon) using heat and pressure, although more recently, direct-to-fabric dye sub printing has become very popular due to its comparative speed and ease of production compared to the heat/pressure method.

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