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6 Ideas to Turn Your Customer Holiday Gifts Into a Marketing Tool

During the late third quarter is the best time to create your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a “thank you” for the past year’s business, but also as a marketing tool to encourage more business in the “new year”? Here are some ideas.

Is Marketing Necessary for Your Company?

Do marketers promise miracles? Webster specifies ‘miracle’ as a very remarkable or out of the ordinary event, thing, or achievement- usually unforeseen. Well, one thing for sure, marketers don’t make guarantees, they create solutions and they ACT on it.

5 Critical Marketing Behaviors: How to Turn Leads Into Qualified Leads

In our digitally connected world, getting a potential customer’s attention can be difficult. Marketing is all about having the ability to “grab and hold attention” in order to impart knowledge that inspires and motivates audiences to determine if your offer is ideally suited for them.

GoPro’s Marketing Strategy

GoPro is the action camera that is used by athletes that play sports, and participate in adventures. The difference between a “normal” camera and the “GoPro” camera is the GoPro is the type of camera that makes people say “wow”. It is waterproof, light weight and is the perfect camera for sport enthusiast that want to make a first person video that allows people to share the experience and what it is like to be there all for an affordable price. The GoPro camera is very easy to use and is easily able to be placed on many platforms, for example, such as a skateboard, surfboard or a helmet. The GoPro is a very small camera and the point of view and the quality allows a user to create a video that everyone will enjoy.

How Can Product Managers Turn A Competitor’s Advantage Against Them?

As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be budget based, resource based, related to our product development definition, or simply lack of time based there is nothing that we can do to counter what our competition is doing. As their sales then zoom up we kick ourselves for not being able to come up with an effective program to counter their moves. This is no fun. Over at the mobile service provider Sprint this was happening to them. However, then they decided to do something very bold…

Mission Statements: Nobody Cares About Yours

Companies put a lot of thought into their mission statements. But they make a mistake when they try to incorporate those statements in their marketing, because stakeholders just don’t care. Surprised? This article explains why.

Want to Be Amazing at Growing Business Relationships? Here’s How

Good networking means making a connection. That alone won’t do any good. The next and most critical step to growing relationships is filtering out the vapid connections from the fruitful ones. If you’re having problems attracting business, or if you haven’t a clue as to how to keep the clients you have, keep reading. You will leave with an actionable technique to stand out with prospects and clients, and ultimately transform your business.

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