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INFLUENCERS or ADVOCATES, Where Should You Invest?

There is so much talk today about “INFLUENCERS” and how companies need to build up an army of these people to help promote their brand. Is it real or the right thing to do? Should you invest money into this strategy and marketing tactic? Allow me to offer maybe a different perspective for you to consider before you dive into this approach. I think it is important to clear up something that is often confused… the difference between an INFLUENCER and an ADVOCATE. Sometimes these words get used interchangeably and to me they are very different people. A KEY DIFFERENCE between an Influencer and an Advocate is the DEGREE OF TRUST. Having both is great… but if you only want one strategy, my recommendation is to build an ADVOCATE STRATEGY for your organization. This has many aspects to it with the end goal to provide such an incredible experience that your audience can’t wait to tell others about you. An Advocate is the highest level on the “Relationship Pyramid”… the pinnacle.

Top 7 Ways to Trigger B2B Content Marketing Strategy

In today’s highly competitive and expanding global marketplace, the need to have a strong B2B marketing strategy is certainly high. With the increasing impact of digital content and properties on B2B decision-makers’, it becomes necessary for your brand to frame a B2B marketing strategy that addresses both traditional and new emerging opportunities. Developing a B2B marketing strategy is very important, but it is not a cake walk.

Innovative And Unique Display Systems

Visibility is the key to success for any new or existing commercial entity. In fact, banners and display systems should be a part of any traditional advertising or marketing campaign. Whether for storefronts or exhibitions, banners are a great way to establish brand validity, awareness, and higher visibility in any respective niche, sector or industry.

Life’s Little Curve-Balls

Life is about always doing your best and swinging for the fences knocking those curve balls out of the park. It’s Murphy’s law at its best. And it’s best to plan for contingencies, for setbacks and be ready to roll with tides. Those we just a few lessons Dad taught me.

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Conventional wisdom states that when times are bad and sales are down, management should cut all expenses except sales and marketing. And when things get really bad, management must cut everything but sales because selling is the fastest way to increase revenues. This business-to-business case study illustrates how, if executed properly, strategic marketing can sometimes be a quicker, more efficient and more effective way to grow sales.

How To Make Your Beauty Shop Stand Out In A Veritable Sea Of Competition

As a salon owner, you have the benefit of running your own business, setting your own hours and working to earn unlimited profits. Unfortunately, you also have the pressure of high overhead costs and the struggle of surviving in an incredibly competitive market. The good news is that there are a number of ways that you can make your store standout. This way, when people need the services you provide, they are more likely to work with you, rather than other businesses in your area.

Getting Ready For Your First Trade Show Or Other Big Marketing Event

As a new company owner, it is important to display your wares in highly visible places so you can attract both prospective clients and potential investors. While they may seem a bit intimidating at first, events like these provide the perfect opportunity for you to build your brand and educate your guests on the goods that you sell. If you are preparing for your first big trade show or other marketing event, the following tips will help you make the best possible impression.

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