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Keeping Up With The Changing Times

In business today, there are trends that can come and go. If you have your own business, and you do not keep up to date with things, you are going to lose out on a lot of both money and customers. You do not want to lose customers because you are not up with the times. Business to business content marketing can help your business grow and change whenever the world does, which can really give your business a much needed shot in the arm especially when it comes to dealing with your customers.

Indoor Business Signs Sell!

Indoor business signs are akin to silent yet effective salespersons that can reel in the customers and then sell the products without saying a word. Read on to learn more about this topic.

Connect With Past and Present Individuals Making Use Of Mobile Marketing

With the prevalence of innovation in daily life, including brilliant phones and wireless network solutions consistently encompassing us, companies have to keep up with the times! Mobile marketing is one of the most effective ways to raise direct exposure and also sustain customer fulfillment in this new age.

QR Codes: To Use Or Not To Use

QR codes have occupied a significant place in marketing. Despite their popularity, for some reason they have gathered numerous negative responses and opinions. So should a business utilize them?

How Can Product Managers Get Sales To Use Social Media Correctly?

Where things get even trickier is when we try to figure out how to get our sales teams to do a better job of selling our products using social media. What’s the best way to do this?

Getting the Lay of the Land: How to Write an Email Survey

The most cost-effective means of gauging your customers’ satisfaction, both present and future, is to conduct an email survey. In the course of your business’ operations, you have built a base of customer or potential customer contact information that you can leverage to better identify those areas you might want to improve or expand into. Some corporations use customer surveys to impress their stockholders, others, such as public utilities, show the information to regulatory commissions, while still more use it to track trends over years.

Blogging Campaigns: Moving From a “Push” to a “Pull” Strategy to Lure Customers

Thought leadership has become important for business and brands to market high value products and services to clients. It is especially effective for B2B marketing and corporate image. B2C marketers can also benefit from thought leadership since consumers will turn to brands they can rely upon. Either way, promoting company or executives as industry experts is a strong public relations tool.

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