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4 Benefits of Issuing and Accepting Gift Cards

Offering gift cards is a great way to acquire new customers while retaining loyal ones. For retail stores and special-service businesses like salons, spas, and restaurants, gift cards are extremely effective marketing tools. These can be displayed at the cash register or front desk for easy access.

Creating Custom Banners

There are many guidelines you should follow when creating a custom banner or sign to advertise your business with in order to get the most attention. We’ve provided a short list of guidelines that could help make your next sign that much more successful at drawing in customers.

How to Use Every Square Inch You Have to Market Yourself

Sometimes the most obvious marketing initiatives are the hardest to see. Learn how to analyze your place of business for new marketing potential.

The Problem That Product Managers Have With “New”

When you take a look at your product, what do you think about it? Are you sad that your product is not a shiny new product? Do you wish that you were in charge of managing a cutting edge product that was just bursting on the market? I’m pretty sure that at one time or another, we’ve all felt this way. However, this is most definitely a case where we should all be very careful about what we are wishing for. A good example of the challenges that come along with managing a new product were recently demonstrated by the folks over at Apple.

Marketing Is Scary

Most entrepreneurs start their business because they’re passionate about something and they just can’t keep their idea to themselves anymore. And then they realize that if they’re going to “get discovered” they’re going to have to shine a light on themselves. And that’s not so easy to do because marketing can be scary.

Top 4 Lead Generation Trends To Watch In 2016

For every business, acquiring new clients via marketing and promotional activities is one of the primary objectives. And to get paying clients, lead generation the most effective process, which can be considered as the primary and most essential stage of the sales process. Each year the promotional trends to bring in leads keep varying as a lot of leading Lead Generation Companies engage in new pioneering methods to endorse and advertise their business. But, having leads in the pipeline assures that the business has prospective clients for the future.

Why Working On Electoral Campaigns Gives You A Competitive Edge

With the Narendra Modi electoral campaign in 2014 political advertising and public relations truly came into its own in India. The slogans of ‘Ab ke baar Modi Sarkar’ and ‘ Acche Din Aane Wale Hain’ rung out across the country.

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