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Why Only 20% Ever Succeed

Last time we talked about the phenomenon that in almost any population, you will have 5% who are superstars, 15% who show potential, and 80% who for the most part will not ever rise to the top. This is known as the 80/20 rule. So the question that comes up is…Why don’t the 80% move?

Do You Need a Mobile Website?

Do you need a mobile website? To answer that question, you need to ask yourself the following questions: Do you want more customers? Do you want more sales? A mobile website is not a regular website that has been “shrunk” to fit a mobile device’s screen. It is not a smaller version of your regular website. A mobile website is a website specially designed and constructed to fit comfortably on a mobile device’s smaller screen and still be fully functional.

How Split Testing Can Increase Sales

Split testing requires meticulous tracking and record keeping. The payoff is more effective marketing and more sales. Here’s an overview of what it is, how it works and what it can do for your business.

How to Segment Markets Progressively

Consumer marketers will tell you that markets can be segmented on the grounds of geography, demographics, social class, lifestyle, personality, benefits sought – to name a few segmentation variables. Nevertheless, if you can answer the rhetorical question – does this group of customers seek the same benefits – and the answer is yes – then you have defined a market segment.

Creating a Logo: What You Need to Know

Creating a logo that represents your practice well is a key piece of success. A logo is the client’s first impression of you – it can show them how professional and creative you are, or alert them that you may not spend your time putting together quality work. There are many bad logos out there… but the memorable ones are well thought-out, creative, and showcase the brand well.

5 Ways to Avoid Slotting and Still Sell the Trade

How can small and midsized food manufacturers achieve significant new product distribution and sales — without paying slotting allowances? Here are 5 different (and proven) techniques for avoiding costly slotting fees.

Mastering The Art of Engagement – Why Authenticity Is The New Currency in Business Today

Are you tired of people’s eyes glazing over when you tell them what you do? Do you feel like the teacher from Charlie Brown, like the words are coming out of your mouth but all people hear is wa wa wah wah wah? Face it if you’re not standing out amongst the crowd you’re just another boring sales pitch. How to Connect More Authentically with Your Clients and Why it Crucial To Your Success…

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