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“Always Available” Is Not Fashionable, It Is Unproductive, and Self Defeating

I attended a referral chapter last week where a woman described her services (in this case, legal) and explained that what makes her firm different is that she and her partners all live next to their cell phones because that is what their customers want. She said that it is their policy to answer their phones anytime, anywhere. Is this type of availability really necessary?

3 Revenue-Generating Activities!

I am often asked what I do, specifically, to generate revenue each and every day. A few years ago, I heard it said that when you focus the first hour of your business day on a revenue-generating activity, you can double your monthly revenue.

Setting Your Fees: 3 Reasons to Charge More

To get clients, some people believe they cannot charge for their work because what they do comes so easily to them. It doesn’t feel right to ask for money, especially when there is a spiritual angle to the work. We look at this from a different perspective. Over the years, here’s what I learned happens when I give my work away for free

How Social Proof Helps You Get Clients

Sometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them with social proof.

Why Points and Vouchers Will Win You Business

Loyalty Points and Vouchers feature heavily in the decision to place orders, be it online or in the flesh. With competition in the market place under pressure to deliver more for less the use of Vouchers and Loyalty Points can go a long way in generating sale decisions and promoting customer loyalty.

Marketing Strategies For A Successful Distribution Business

Distributors provide marketing and sales service which enables other companies to sell to those customers you can not reach with your own resources and own sales team. Distributors typically work for many organizations, some of them are your business competitor.

10 Creative Content Ideas That Aren’t Plain Old Articles

Creating a steady stream of relevant and compelling content for your business can be challenging. Well-researched, helpful articles take time to write and edit and if you’re not working with a professional content marketing company, generating such a large ongoing volume of content can be overwhelming. However, word-heavy articles are by no means the only type of content that should be part of your company’s content marketing plan.

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