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Marketing With the Two Quality Test

One of the most common mistakes people have when starting a business–online or offline–is that they decide that their products or services are for everybody. Who are you selling to?

How to Send Email and Avoid Spam Filters

The first point of a successful email marketing campaign is to get your message delivered. Second is getting the reader to take the intended action. You must take great care in the construction of your email message to ensure delivery to the inbox.

The Five Appointment Setting Mistakes For Growing Firms

As your company grows, it becomes a necessity to get more B2B leads. Still, there are some reasons why you will fail at this task. What are these? Read on to learn about them.

Best Internet Marketing Strategies for 2013 Businesses

Will internet marketing aid in producing offline profits? If the real question is hanging over the mind, then the reply is yes. These are the best techniques and methods which you can use to be able to increase your business offline profits. An Online marketing firm will understand how to take advantage of internet marketing techniques and methods to enhance sales offline.

Facebook for Business: Profiles Vs Fan Pages

If you’re trying to decide whether to keep your profile page for your business or migrate to a Facebook Fan Page, we’ve got your answers. Here is a breakdown on why one of these is much better than the other.

Five Trends to Note in Healthcare Marketing

Gone are the days of healthcare advertising consisting of free samples, branded note pads, a print ad or celebrity spokes person. These elements are still at play, but like its consumers, healthcare providers of all types are becoming savvy, technology reliant and multi-lingual.

PR and Marketing Resolutions for the New Year

One of the biggest positive changes you can make for your business next year would be to add PR or media relations to your New Year’s marketing strategy. I’m continually surprised at how many business owners or entrepreneurs tend to not even consider public relations when putting together their new year business plan. Some assume it’s too expensive, others that it’s not right for their particular type of business and still others shy away because they find the process confusing and intimating. Do not fear, PR can be fun and it’s critical for a successful business. Everything is marketing.

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