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When Should You Consider Utilizing Promotional Items?
Research continues to prove that a sure way to increase your sales and exposure is through cost-effective, branded promotional items. They not only increase sales and leads; they build great brand awareness, as well.Ways of Using Table Tents to Market Restaurants and Retail Stores
In a busy business environment such as a restaurant, bringing the right information to the attention of your customers is usually the key to boosting the profits that your restaurant gets from each order. Whether you are upselling deserts, beverages and other special dishes, or promoting your menu’s most popular dishes, table tents that hold displays on top of tables offer several marketing advantages for your restaurant. Table tents can also be useful in retail sales, especially when placed on top of store counters and tables where customers communicate with…7 Ways Content Marketing Is Better Advertising for Businesses
A good content marketing strategy needs effort, strategy and thought. There are many benefits of content marketing. Let’s look at some of the ways content marketing is better than advertising.7 Steps to Creating New Ideas
Having ideas is one of the most important parts of ad writing. So, how do you keep the ideas flowing? How do you make sure your big idea is THE idea for your project? Some wait for inspiration. For us commercial writers, we need ideas daily, not when the wind blows our way.
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How should you market a new business? If you are trying to figure out the best way to market your small business, click here.Lessons From The Front Lines: Product Management At Startups
So here’s my story: at this point in my career I’ve worked for 8 separate companies. Four of them were enormous multinational firms and four of them were startups. Three of the startups that I worked for went out of business and I’m now working at my fourth startup (keep your fingers crossed). If anyone out there is in a position to talk about what a product manager needs to be doing at a startup, I guess that it’s me.How The Actions Of Others Can Influence Buying Decisions
Hello my friend and welcome to another exciting marketing lesson, this little gem I’m about to share is a bit more advanced than the other lessons we’ve discussed, but if you can master it, you’ll be miles ahead of the competition. This is a time-tested secret that has propelled some of the greatest advertising minds such as David Ogilvy, John Caples, Gene Schwartz to the top and understanding this principle I’m about to share is guaranteed to add more selling power to your arsenal.