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5 Reasons Why You Should Re-Evaluate Your Marketing Strategy, Even When Business Is Good

Businesses avoid criticism nearly at all costs, and the hesitance to hearing something negative shows itself in the marketing strategy most businesses have in place. Far too often, businesses both large and small have implemented a marketing strategy that will allow them to achieve success with few other goals or markers in place. There is little to no room for talking about success leveling out or even a lack of success.

Real Estate Marketing: The Top Way Realtors Stick To Clients

To understand the absolute best way realtors have found to stick to clients you first have to understand the biggest trend in the current marketplace. A couple years ago the internet saw the official shift in searches from desktop to mobile. Officially, according to Google statistics and various amalgamated reports from Reuters and the other search engines, 2014 saw over 50% of search traffic coming from mobile devices.

Conducting a Successful Fax Broadcasting Campaign

Fax broadcasting is a compelling and efficient approach to get your message out to hundreds of customers and prospects at once. Aside from standard features, fax machines these days have enhanced features that can make your marketing campaigns more successful. A well-planned fax marketing strategy can increase the impact of your message, improve conversion rates, and eventually increase your revenue.

5 Ways to Identify Your Top Competitors

It’s important to know who your competition is. If not, how do you know what makes you stand apart and how you’re viewed by your prospective customers? And if you THINK you know who your top competitors are be sure you’re not relying on assumptions. Just because someone is on YOUR radar does not mean that they are your real competition.

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Top 5 Word-Of-Mouth Marketing Tactics

Consciously or subconsciously, we are constantly influenced by the people around us, be it family members or friends or colleagues or even neighbours. Back in the days, when the internet was yet to be born, people had to interact face-to-face and make connections through word-of-mouth communication which worked out pretty well.

How To Get Testimonials For Your Business

Testimonials will help you to build credibility in the eyes of prospective customers. Using existing customers to help you build that credibility is not hard to achieve, if done correctly. Whether you are a brick and mortar business or an online business, by the time you finish this article, you will have a plan to ask and receive testimonials about your service or products.

MARKETING POST MORTEM: The Engagement Crisis and the Search for Empathy

Marketing has become more about luring and catching than about informing and educating. We seem more focused on data logging than customer interaction. We seem more passionate about Business Intelligence than intelligent business.