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Tweet and Build Buzz

Present yourself and your company in a way that makes current and potential clients feel that hiring you is a good decision. Social media giant Twitter is a useful way to reach out and engage clients by way of content that is of interest to them, along with updates of your business activities. When tweeting, think quality over quantity. Focus on two-way conversations, rather than one-way commercials. Listen and learn as clients express their concerns and priorities. Listen and learn as they reveal what they value about your products and services and also what they value about competitors’ offerings. Establish yourself as a go-to source of timely and relevant information, who understands and respects the needs of clients.

Step-By-Step Tips For Trade Show Installation Success

There are many key factors to consider when preparing your team for live marketing success. However, there is one critical detail that, if not executed properly, can ultimately lead to a major event failure: the trade show installation process. Without a flawless install, your company will quickly be rendered irrelevant, unorganized and unworthy of attendee attention.

Know The True Cost Of Your Trade Show Exhibit Rental Before You Sign The Contract

There are often hidden costs to a trade show exhibit rental. Before you sign that contract, ask some specific questions about what is and isn’t covered so that you aren’t surprised by unexpected costs when the bill arrives.

How to Get More Leads and Customers

Every business needs customers to survive, but not every business is great at getting them. This article looks at 3 simple ways you can generate more leads and turn them into customers.

Tailoring The Shape And Style Of Banner Stands To Fit Your Message

Today’s trade show banner stands are much more versatile because they come in a variety of shapes and sizes. Learn which styles best convey your company’s message and brand identity and how to tailor them to your needs.

5 Common Myths About Trade Show Marketing – Debunked!

Trade show marketing is a highly-effective strategy for connecting with your target audience. To leverage it to its fullest potential, avoid being fooled by these common myths.

4 Tips For Designing A Traffic-Generating Trade Show Display

The design of your trade show display will have a major influence on your success at the event. Keep these 4 “insider secrets” in mind to create an exhibit that lures attendees.

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