Setting Up a Studio: The Camera Angle & Placement

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Use Presentation Folders As an Effective Marketing Tool

Today’s presentation folders can do much more than simply hold paperwork! There are an endless array of uses for individuals, educational institutions and business organisations. Indispensable within an office environment, presentation folders also act as a powerful marketing tool when you’re out and about.

Stand Out to Sell More

So many times salespeople and small business owners develop a sales process that is more about system than about connection. In my estimation there are many problems with this. We are experiencing a hyper-competitive economy right now. That is not likely to change any time soon.

Banner Stands: The Basis of Successful Signage

Many companies invest a large amount of design time and money in their signage, but it’s all for nothing if the stand displaying it isn’t just as innovative and dependable. Banner stands are the foundation of successful signage and the right type can save a company time, energy and sales.

The Essentials of B2B Sales Lead Generation

The world of sales is varied. There are retail sales, business to direct consumer sales, multi-level marketing sales and business to business sales. From one business to another, it seems that selling would be natural and easy, that both partners understand the needs of the others. Although the latter is true, there is a mutual understanding of universal business principals, but selling business to business (B2B) is a unique process. Just as unique are B2B sales lead generation techniques.

Using Neuroscience to Understand “Customer” Behavior

Of the many modern applications of neuroscience perhaps it is least surprising that it has been picked up by marketers to shed light on how customers make decisions. Understanding customer behavior lies at the heart of what marketing people need to shape campaigns that encourage buying activity. But “customer” behavior stretches beyond blatant attempts to sell more product; we are all customers in one way or another – internal “customers” in an organization or “customers” of each other when we want to get something done, for instance. Understanding behavior and how to encourage an action is useful for everyone from a mother and her toddler, to an executive in a marketing firm. Read more about this in the following article…

How to Find Clients for Your Freelance Beauty Business

If you want to be a successful freelancer you need clients. Let’s look at six ways to promote your beauty business to find some.

Product Managers Know That They Need To Make Their Product Contagious

What we really want to have happen is for our products to become contagious and for all of our target customers to “catch” it. How can product managers make this happen?

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