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What Is Decisive – Marketing or Sales And What About SME?

This topic is discussed by many marketing scientists. In doing so they deal with many theoretical aspects – partly supported by survey results. Practical advice is needed though.

How To Host a Profitable Event – Even If You Have ZERO Experience In Event Planning

You don’t have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue. However, you do need to pay close attention to the details! Put your attendees’ needs first.

The Vita-Copia Group’s Take On Advertising vs Marketing

When your dollars are limited in a difficult economy, you have to be wise with your advertising resources. The best way to maximize your advertising budget is to target your message to those who are most in need of your products and services. This article gives you a practical tool for narrowing your focus so your can maximize your resources.

The 5 W’s to Getting Out of Your Own Way!

I often refer to marketing and sales as ‘the dating game’ for entrepreneurs. For those of you who are actively in the dating scene, you’ll understand what I mean by that. The rest of you – well, I’m sure you can remember what dating was all about as you keep reading.

5 Inexpensive Marketing Tactics That Work With Smaller Budgets

If a business or individual is not doing much marketing for their brand, they are missing out on the opportunity to scale the business. Most entrepreneurs realize the importance of marketing strategies and campaigns, but often find marketing services and costs associated with them not to be in the budget. There are more inexpensive marketing tactics that work with smaller budgets and a minimum investment by the business. When done right, marketing campaigns can quickly attract new customers, increase brand awareness, and position the business for successful growth.

Pizza Marketing Tactics That Cripple Your Competitors

In this article I’m going to share with you a pizza marketing tactic that will greatly increase the response to your current advertising and create loyalty in your customer base. It will also put you in the forefront of your customers minds when their ready to order pizza.

What Sequestration Means To Product Managers

Sequestration is a big word that most of us are not familiar with. However, as product managers we should know it very well. What it refers to is when one of your customers decides to make across-the-board budget cuts. Sure they might be a great customer now, but when each one of their budgets gets slashed, what’s going to happen to your product sales then?

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