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Marketing Tactics That Work
Every company around the world needs to have marketing tactics to help them build their brand, increase their customer base and improve their annual turnover. It doesn’t matter if you have a small or a large company, you want to ensure that the marketing tactics you use each and every day are effective and will help you grow your business moving forward.Efficient Marketing Strategies For Small Businesses
With the introduction of the internet, small businesses are having to put effective marketing strategies in place to help them compete with large corporations on a global scale. Up until a few years ago, companies were all on an even playing field, marketing to local customers in their area.Living Up to Expectations of Sales Team? How Can R=G, N=1 Empower Next-Generation Marketers?
The relationship between sales and marketing has always been complex and multifaceted. While efforts of both functions are indispensable towards organizational success, the onus is more on marketing when it comes to drive coordinated efforts. This article is aimed to bring out how marketing can play a leading role to streamline the joint efforts.Become The Trusted Authority To Grow Your Business
A key strategy for long term growth of your business is positioning yourself as the Trusted Authority. This article will discuss the difference between an “Expert” and a “Trusted Authority” and how to shift your mindset around this key concept as well as apply it to your business for better growth.
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Just babbling about you, your business, product, or service with an avalanche of information is a sure way to scare away your target market. Learn from those doing it wrong and go the “bite-size” route.Developing A New Marketing Communications Plan For Small And Midsized Companies
In today’s roller coaster economic landscape, developing next year’s marketing communications strategy, budget, plan, execution and measurement makes everyone uneasy. Whether you’re a B2B, B2C or nonprofit marketer, there are a host of trends to consider. And, there are also five significant steps that can help you improve next year’s marketing communications ROI.Is Your Attention Span Less Than a Goldfish?
If you’re feeling like people are not paying attention to what you are sending out, writing, saying or shooting on video, they probably aren’t. The shocking truth is that people’s brains have literally been rewired due to technology. On any given day we tweet, we post on our Facebook wall, we watch dozens of videos, we read dozens, even hundreds, of emails and we spend hours researching on the Internet.