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Importance of Marketing For Your Business

The successes and failures of any business resides in the marketing plan and structure. The amount of work that goes into a marketing plan can be exhaustive but exciting at the same time. With many different aspects of advertising, the public relations and a healthy promotion plan are imperative to the optimization of the overall sales. The importance of marketing is beyond measure and an owner can reap many rewards from a proper plan.

Traditional Marketing Versus Online Marketing

Marketing your service or product to your audience is essential. If your product is not known to the audience, it is as good as being non-existent.

Pinterest’s Product Problem: Where Are The Men?

In the world of social media, few firms have become quite as large as quickly as Pinterest has – clearly they have a very good product development definition. This social networking site allows visitors to “pin” images that they find on the Internet on their page and then share these pins with others. As a product manager, if we found ourselves in charge of a product like Pinterest, I’m pretty sure that we’d be feeling quite proud of ourselves and what our product manager resume looked like. However, even in the world of Pinterest there is trouble brewing. It turns out that the majority of their users are women – men just don’t seem to pin. What can be done to fix this problem?

Don’t Know How to Market Your Small Business? Here’s Help!

Not a rocket scientist? No problem, you can still be a good marketer. But, unfortunately, there isn’t a one-size-fits-all solution. Every business is different. The marketing plan for a small bank is entirely different from one for a beauty salon. But-building a plan, sticking to it and putting in the time and resources it takes is what’s going to make you a marketing genius. Here are some suggestions for making you a rocket scientist in marketing:

Stepping Out Your Comfort Zone = Business Success

Stepping out of your comfort zone allows you to see what you’re capable of doing. If things don’t go well, chalk it up as a lesson learned and try again with that experience under your belt. One of the most important things I did to grow my business was to step out by expanding my professional network with business building and marketing specialists and experts.

How To Avoid Overwhelm When Making Your Business Marketing Plan

One common complaint from so many who are new to internet business is they feel lost and without direction, and the most powerful solution to that is the marketing plan. Therefore, creating one the right way is not only crucial for progress, but also to maintain a balance within your business.

What Bird Feeders Can Teach You About Marketing

I’m sitting on my back deck and enjoying a beautiful fall morning when I hear a ruckus. Looking up, I see three small grey and white chickadees dive-bombing the bird feeder 10 feet away from me.

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