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14 Ways to Improve Your Email Marketing

Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It’s a good way to engage with past, present and future customers.

How to Find Your Marketing Sweet Spot

Ever feel you’re making a lot of forward progress but don’t really know where you’re going? Today a client brought this up in an email to me. She’s been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.

Why Nobody Is Reading Your Marketing Content

Almost every week I’m telling a client that there’s a big problem with their marketing content. It’s not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it’s formatted.

10 Obsessive Ways You’re Undermining Your Business

Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.

How to Make Your Outreach Campaign Work

I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.

The No Joke System for Attracting Clients

A few months ago I re-tooled my system for teaching people to attract new clients. It’s a new take on an old approach. I called it ABDO – Attention-Based Direct Outreach.

The Long Lost Art of Being Discovered

One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab’s drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab’s, but at the Top Hat Café. Nevertheless, this legendary story gave rise to the American myth that “anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.

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