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4 Ways Product Managers Can Use Social Media
I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all know the obvious ones: PowerPoint, Word, and Excel. However, things are changing. Social media and its related tools are talking on increasing importance and as product managers we need to get good at using these tools if we want to keep our jobs…Getting Noticed in Healthcare Marketing Ain’t Easy
LOOK! Getting noticed on the internet is not an easy game it requires a great deal of work and effort but especially it requires focus and knowledge of your subject matter.Best Marketing Tips: Reasons to Use Replicating Websites
Replicating websites play a very important role in the success of many multilevel marketing and direct sales companies. If you are interested in starting one of your own, or even if you already have a company that you want to take to the next level, then check out the following reasons to use replicating websites.The Mistake: Being Afraid to Align Your Brand With the Horror Genre
Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of a brand association with the genre doesn’t have to be. Many brands immediately reject the idea of partnering with horror films or TV on the false premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand. But research proves this is simply not the case.
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The hottest TV show in Hollywood has an opportunity to feature a brand – with a major character! Before jumping up and down with Glee (yes, even that show too), the brand manager needs to do a little detective work. Know the scene the brand will be featured in and ask for the entire script – or at least the script pages featuring the brand. Key information to find out: Will the brand usage reflect in a positive manner?The Mistake: Not Taking Advantage of Fashion To Engage Consumers
Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends. Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz.The Mistake: Failing to Capture the Millennial Market
Millennials have deep pockets and like to spend. Millennials are also the hardest and most elusive market for brand marketers to engage with unless their attention is grabbed in a way they trust and where they spend time – which is through their chosen content mediums. Millennials are major consumers of content – from television to mobile to social to music to gaming. And that content offers one thing in common – an excellent platform to build a strategic entertainment marketing campaign.