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The Safe Way to Take Bigger Risks Without Losing Money

To make money, you have to be willing to spend some money. But there are ways you can lower your business risk to almost nil — and in this article, I discuss one of them.

Miley Cyrus and Relationship Marketing: 2 Things They Have in Common

If business owners are looking to rev up their customer relationship marketing, they may want to consider using some of the techniques Miley Cyrus is using. Miley knows what it takes to keep her fans engaged by posting photos of herself on Instagram and Twitting about her inner most personal feelings. Marketing experts would say she has mastered Relationship Marketing 101.

Things to Consider When Buying an Aluminium Wallet

The aluminium wallet is increasing in popularity as people tend to carry a large number of cards with them. If you look in your purse or wallet, you probably have at least five or more cards from bank and credit cards to store cards, reward cards and loyalty cards.

Respect Yourself

Yesterday I was in a meeting where we were talking about prospecting and sales. One of the men shared a story about how he called a prospect to let them know he wouldn’t be calling again as they appeared to be very busy and he’d surmised the timing was bad. They responded to this message and he was able to get a face to face meeting with them.

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What Is Influencer Marketing and How Can It Help Your Brand?

Strategic advertising and public relations will help build awareness of your brand, but word of mouth recommendations reign supreme. According to the 2013 Nielsen Global Survey of Trust in Advertising, up to 84% of respondents say they consider “earned advertising” (word of mouth and recommendations from friends and family) to be the most trustworthy element in their purchasing decision-making process. Influencer marketing is another way of describing word-of-mouth advertising.

How To Craft Killer Headlines That Get Clicks

Your business’s successful content marketing plan depends on catching your readers’ interest. But how can you guarantee that the content your business puts out will be something that readers want to check out? By loading your headlines with strategies that appeal to their natural human tendencies.

Better Blogging for Business

Writing online content for your business needn’t be a content safari. Blogs are invaluable in alerting your followers to new content on your website & social networking channels or news about your business, which in turn also helps with Search Engine Optimisation. You will learn about the different types of blogs, quick wins for sharing across different platforms and syncing your content to save time and effort.

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