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Moving From Analysis Paralysis to Action

Your target market is constantly changing due to its audience and method variables. New technology and new trends inevitably mean that communication channels shift and change, develop and emerge and that constant flux is something that you as the master of your personal brand need to keep ever aware of.

Do Small Businesses Need Website Designers Any Longer?

The pros and cons of software tools, templates and DIY. With WordPress and other, often free, software freely available, why does any small business need a website designer? Surely it’s not so much website design that matters, as content?

4 I’s and Can’t C!

An unusual personal experience leads to a new view of marketing. You never know what can come from being teased.

Piggybacking On Other Businesses: How To Make Co-Marketing Work For You

Here’s a great marketing strategy and a step-by-step guide on how to leverage OPC (Other People’s Customers) in your business. First of all, why co-market?

How To Ensure That Your Brochures Or Flyers Are Effective?

Brochures or flyers can help your business in getting a lot of publicity. They can help in making your products or services poplar. However, you have to make sure that they are created in such a manner that they are effective. Here are a few tips that will help in ensuring that the brochures or flyers are effective.

How To Choose The Best Brochure Printing Service?

In order to spread awareness about your business and reach out to the masses, you can use a variety of tools and brochures are one of them. You can easily get them printed and utilize them to inform the customers about what you can offer them with. They can also help you in advertising new ideas and promotions, which can add value to the customers. After you have decided to create such leaflets and distribute them, the most important step us to locate a good brochure printing service. Here are a few factors that will help you in making the right choice.

Advertising Vs Marketing: What’s The Difference?

All advertisers hitting price point are actually talking to their customers AFTER they’ve made the decision to buy. But what was going through your client’s mind BEFORE the decision was made to buy? What were they thinking about? What was the tipping point that got them to say “I need a new… ” (fill in the blank. What are YOU selling?).

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