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Tips for Marketing Plastic Surgery

As a plastic surgeon, marketing probably isn’t your specialty. You’re focused on taking care of the business end of the practice–but you don’t get to work on the business end if you don’t have people coming through the door. To help improve your practice, try these plastic surgery marketing tips.

Healthcare Marketing – Part 1 of 3: Overall Marketing and Strategy

The world of healthcare marketing is vast and wide. There are several fundamental areas to review in the marketing process in order to make the most of it. To do that we will cover three of the processes to help you understand the concepts that will be important. Part 1 – An overall marketing plan and strategy Part 2 – Online and content marketing Part 3 – Social media marketing.

6 Tips to Boost Spa Gift Certificate Sales

It’s gift certificate time, the holidays are less than 8 weeks away and everyone is looking for that perfect gift for friends, co-workers, and family. Your business should be paying special attention to them and providing your clients an easy, efficient way to give a gift.

Why Do You Need to Create and Use Buyer Personas to Understand People?

You’ve perhaps heard of the buyer persona concept, yet it may still mystify you how such a thing works when it sounds so close to fiction writing. In the world of business, it’s the only time when the world of fiction merges with marketing reality. Nevertheless, the information you use to create a buyer persona still comes from real people who consolidate into a portrait of a prospective buyer. An encapsulated way to describe buyer personas is targeting your content with a fine focus. This helps put it all in perspective of why you need to create buyer personas as a way of breaking down who you really need to target in your marketing campaign. How do you gather the information, and what traits do you look for to create the perfect picture of someone who’s likely to buy from you? The sources you can use might surprise you. Also, you’ll be surprised at how much information you can find about buyers from your existing data.

3 Ways to Use Hangtags for Your Business and Personal Needs

When people think of “hangtags” they picture clothes, but with a little creativity it can become so much more. 1. Apparel Hangtags – Of course you can use a custom full color one to brand your apparel line.

The Art Of Building The Right Airplane For The Right Customer

When you are a product manager who is in charge of a successful product, you often become nervous when it becomes time to create and launch your next product. You want it to be a success also, but you’re not sure how to make this happen. Just imagine how the product managers at the aircraft company Boeing must feel when it comes time to create a new product development definition and design and launch a new type of airplane: how can they ensure that it will be a success and whom should they design it for?

10 Problems Lawyers Face in Marketing Their Practice

Too often lawyers forget that they are in business. It is not enough just to set up shop and expect clients to somehow find you. It takes a lot more to let the world know you exist, that you have great skills and will do an excellent job for your clients. But, unfortunately you can’t do a great job for clients that don’t know about you. This is where good marketing comes in. When you look around and see successful practitioners in your field, you can safely assume they have effective marketing methods that helped them build a viable practice. The most effective method of building and sustaining an active business is a mix of networking, referrals and marketing. For most lawyers, the first two-networking and referrals are the most natural to manage. Marketing, however, is more difficult to master and many lawyers don’t know how to do it well. Indeed, many make mistakes that can cost them time, money and clients.

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