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Why You Need A Sales Funnel In Your Life
If you’re interested in growing your business and have been looking for a solution for any amount of time, you’ve most likely heard somebody mention funnels. If you aren’t using lead generation and sales funnels in your marketing – you’re throwing out a lot of time, energy and resources in your marketing efforts that most likely isn’t giving your much of a return on your investment… am I right?In Senior Care Marketing – Backing Your Messages With “Reality” Builds Trust
Just because you say “we really care” doesn’t mean people searching for senior care will believe you. You have to earn people’s trust by supplying proof of care, compassion and expertise. That means going beyond messaging and offering samples of your product… in other words, reality.Four Tips to Increase Small Business Visibility (on a Budget)
Small and Medium sized businesses are increasing globally. In Trinidad, they number in the range of 18,000 to 25,000 firms, contributing to 30% of our nation’s GDP. Despite this, US statistics state that over 50% of small businesses fail within the first year (1).Effective B2B Marketing Tactics
Lead Scoring and Ideal Customer Profile: Building an ideal customer profile helps you segment your customers who are willing to buy from you. It is a description of a ficticious organization which gets significant value from your service or product. By knowing what they need and by figuring out how they will respond, your marketing strategies can evolve and become more personalized.
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There are three dimensions of marketing: FrontDoor Marketing, BackDoor Marketing, and Supernatural Marketing. Much of what is known and practiced in the marketplace is FrontDoor Marketing! Very little is known of BackDoor Marketing and much less is known of Supernatural Marketing…Ethnography: Understand and Shape Your Brand Experience
In the simplest terms, ethnography is understanding your customer. Ethnography is removing yourself and your preconceived notions, assumptions, biases and interpretations to fully see and learn how end users interact with the products, services, and/or processes. It is understanding how they interact with products by observing and discussing their interactions in THEIR environment; providing qualitative analysis, not just quantitative; it’s deep diving into practice vs. theory. Ethnography is another tool at the core of what marketing is all about.How Lead Generation Works
Many people project lead generation as something very easy, but it is not so. This is the reason why many companies are outsourcing lead generation services. To develop lead sources, a company has to do a lot of groundwork. It will need a unique strategy, action plan and constant optimization. It is a slow process which requires a lot of resources, time, effort and money.