Fast Forward Your Tactical Marketing Plan
All successful marketing projects have one thing in common: they start with a plan. When working with business owners, I find the best marketing plans are ones that are tactical and consist of a series of actions all aimed at gaining more sales in an organised and well thought out manner. My view is that a marketing campaign without a plan is about as good as a thesis without research. Here are tips on how to put a tactical marketing plan in place.
Market to Your Customers SensesYou can really ramp up the effectiveness of your marketing by playing to your customers’ senses. Have your website, printed brochure, email communications, and TV commercials talk about how your product looks, sounds, smells, and feels. Here are easy steps for making your copy more effective.
Should You Hire a Referral Coach?Is hiring a referral coach to help you implement a referral system a waste of money or the single most profitable investment you will ever make in your career? It depends on 3 key factors: Type of business, level of consequence, and your stage of development.
Getting to Know Your Market Through Market ResearchYou get to know people before forming friendships, and the same goes when dealing with your target market -get to know them first. Understanding how they live and their habits and preferences will ensure you can best cater your product or service to their needs. So how do you get to know your audience? The answer is, of course, Market Research.
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You got a bad reviews online and you’re freaked out what now? After you calm down and dry your eyes you look around for viable solution to this pain such as hiring a reputation management service to take care of these painful bad reviews. There are several solutions to bad reviews but if you are looking for long term solution then don’t do the following review strategy…
Your Marketing Plan for 2013A solid marketing plan begins with customer research. A variety of techniques will help you uncover purchasing patterns and other key details to develop a successful marketing approach for 2013.
Turning a New Entrant Into a Market RulerA tangible item that needs to be marketed requires a good marketing strategy customized to maximize sales. Promoting a product can be fairly tough in the competitive world, especially if the company is a recent entrant, and placing the product amongst those that have a built reputation is a fairly challenging job. Here’s how to market a product.
