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Marketing Isn’t Magic, But It Can Be Magical If You Do These 4 Obvious Things

As a marketing professional, I’ve personally seen fortunes rise up like a Phoenix, and fall like apples on a windy day. Whether a business is on the ascent or decline, marketing is not optional, yet many business owners are simply too distracted or uninformed to engage in this necessary science. Some call marketing an art, others call it a science. I call it a necessary soft science. For the purposes of this article, we won’t call it anything. We’ll just state the obvious in 4 easy-to-understand phrases. Marketing isn’t magic. It can be ethereal at times and intimidating at others, but regardless of how we feel about marketing, when you do it right, it can be quite magical.

Marketing: Back To Basics

A ‘back to basics’ approach is something I have in previous years focused on for a number of my clients. Not only have all of these efforts delivered immediate sales results, but they have helped to position each of the businesses as strong market players for the next year. This is especially relevant now as the economy begins to bounce back and boom once again.

Networking On A Shoestring

One of the challenges of starting a new business or operating a small business is the ‘on a shoestring’ budget dilemma. So how do you effectively represent your brand, gain new customers and grow your business with little or no money for marketing? Having come from corporate marketing departments, where I had many hundreds of thousands of dollars each year to spend on marketing activities, to starting my own business and working with much less money has certainly changed my priorities on things that I once took for granted.

Cashing In On Word-Of-Mouth Referrals

As a business owner, I have often been able to gain new clients via word-of-mouth referrals, and frequently these are generated through networking activity. I am a regular attendee of the VECCI Fast Forward networking event series and it has been a great way to meet new clients and other people who are good referral sources, both now and for the future. However, there have been times where the word-of-mouth referral process has not delivered the types of clients that Next Marketing is searching for, which has proven to be tricky to manage.

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SMEs And Client Christmas Gifts – Should We Or Shouldn’t We?

As a small business owner, I understand the difficulty in determining whether to give clients gifts at this time of year. In my previous life as a corporate marketing manager I received many gifts, some of which were good while others were just…

Fiscal Savings Plans

I recently spoke at an event covering the topic of using time more effectively in business. The audience was a group of small business owners who are often stretched for time and have to manage multiple projects and tasks in any given day.

9 Ways To Deal With The Competition

Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re going to have to find a way to deal with all of this competition.