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This is the age of iPhone, iPads and other breeds of Smartphone. Within a blink of an eye one can download business apps. These apps not only help them to schedule and plan their processes, but also provide timely notifications.

Did you know that 44% of email recipients made at least one purchase last year based on a promotional email? That’s why companies like eBay, Amazon, Zappos and other online stores put a lot of effort in their direct marketing materials. Their newsletter subscribers are their best customers and best marketers. More than 70% of their subscribers help in sharing useful content via email and emails with social sharing links has 158% more chances of getting shared. These statistics show that the odds are on the email marketer’s favor. However, many still fail because they buy an email lists instead of building one. They get a list that have already been saturated by other email offers and full of dead or inactive ones that pull their deliverability rate down.

Many businesses attempt to navigate today’s economic landscape using the same old marketing gimmicks. It just won’t work. Today’s organizations need to understand marketing sustainability and how to utilize it.

Elance.com is a freelance website that allows customers to solicit work from a variety of outsourcing services, which include programmers, designers, office support, translators, marketers, researchers, and many other disciplines. In marketing, the marketing mix consists of product/services, placement, price, and promotions.

There have not been too many times during my product manager career that I’ve been presented with the opportunity to hire someone to join my product management team. However, the few times that this has happened, whom I chose turned out to be a really, really important decision when it came to the eventual success of my product. Would you know how to hire the right person to join your product team if you were asked to do so?

As soon as your employee answers the phone your customer’s experience with your business has begun. Setting the tone with a helpful, professional call can mean the difference in gaining a lifelong customer or sending them running to the competition. A powerful customer service call script that trained employees follow can increase sales and improve customer loyalty.

It’s important to answer the following questions before you start to write your headline: 1. Who is your target customer? 2. What are the important benefits of your product or service?

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