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“So, what do you do?” This should be an easy question to answer, right?

Part two of a step by step model to help you plan and clarify your marketing direction. Each P has a list of questions to consider when you develop your marketing strategy and these will be described in detail.

One of the challenges of marketing for accountants is to redirect their thinking from considering marketing as an investment not a line item expense. While CPA firms understand their business, it takes a professional marketer to understand the proven tactics and best practices to bring in new clients and retain existing clients. They are two different professional disciplines; while the CPAs of your firm work in your business, careful thought should be given to hiring and designating a marketing pro to meet your goals for revenue growth and profitability.

Getting your business leads to purchase can be quite a challenge, especially if your sales representatives are not skilled in gauging when and how to transition from introduction or casual conversation onto actual sales talk. But why is this important?

A marketing strategy will help your organization to develop the most optimal process, focusing your scarce resources on convertible opportunities. Your goal with a marketing strategy is to increase the total sales your organization achieves within the target customer base and establishing a competitive advantage that’s sustainable.

Well this article deals with post customization era that is “Mass Choice” era that has contributed to intense competition within markets between business world wide and most of the times marketing strategies are unable to respond to this harsh competitive environment. What I have presented in this article is an out of the box approach to the whole situation that would certainly help organization to over come these challenges, the article begins with explanation of this new market phenomena, covers its various indicators and variables and than give marketer the tools to tackle the situation in a flexible and more competitive manner.

Insurance selling is considered to be a difficult business. While starting to look for ‘why’ of it one would find that it still remains sketchy to many individuals and they think that they are better off without insurance.

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