Money – Discovering Your True Value
Today’s article is the second in a multi-part series on making more money in your business. The main reason I’m writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.
Money – And How to Make More of ItI don’t know many independent professionals who wouldn’t like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.
What’s the Hardest Part of Marketing Yourself?Your prospects are not looking for perfection from you; they’re looking for assistance and value. If you’ve got that, perfection is virtually irrelevant.
Website Insights for a Site That Attracts More ClientsVirtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don’t have a list, you severely limit your marketing possibilities.
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As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It’s simple, start-ups only succeed when everyone gives 110% and sometimes even that isn’t enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
Fighting Truthiness and Hype in MarketingIn 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, “truthiness.” Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
How to Use Follow-Up to Renew Old ClientsInstead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
