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Establishing Calm After A Storm – How To Manage Post-Crisis Outreach

When the firm whose reputation you are the custodian of runs into a crisis, it can often seem like the very worst thing you can imagine has happened. Thanks to the ease of social media and the internet, a minute problem could snowball into a major threat to the reputation of the firm.

How Positive Employer Branding Attracts Quality Talent To Your Firm

Are you doing work that top professionals would want to be a part of? Is the work environment in your firm one that fosters growth and overall development? Are you able to provide better opportunities for your employees to excel on their own terms?

5 Marketing Focal Points for 2016

The question remains, why are your competitors successful and you are not? Perhaps your competition has a better marketing team and strategy. But, let me offer a few tips to help you outshine.

The Basics Of Experiential Marketing

Marketing has been around for a long time. There are a range of media which are used in marketing to ensure that the business grows to reach a bigger audience and highlight its key characteristics. Every business says that they are the best and they must make sure that the audience believes that as well.

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Hiring Top Notch Event Management Companies

Event marketing companies must be hired after checking up certain credentials. There can be a lot of times when if you don’t hire a proper event management company you will be subjecting your event to utter destruction. The first factor which you need to focus on is if they are trust worthy. You do not need an event management company who just goes about the work as they feel like it.

Marketing Strategy 101: Marketing Tips and Tricks for a Ladies-Only Gym

The concept of a ladies-only gym sprouted only during the recent years. If you have a ladies-only gym or are planning to have one, it is important for to implement the right marketing strategies to attract your niche market and reach out to prospect clients.

Your Process Is Key To Your Unique Positioning, Here’s How to MAKE YOUR PROCESS YOUR MESSAGE

You’ve probably heard the marketing analogy of “Pain Island, Pleasure Island and the Boat” – or some versions of it, if you’ve been around the programs & trainings block a few times. I’ve had quite a few conversations with folks about this, and they got really confused about how to tell potential clients what they do without “talking about the boat.” They felt they had to bottle up about what they love doing most, and instead of sharing their passion, they’re forced to regurgitate canned “benefits and results” marketing copy.