Mid-Market Company Marketing Communications – Five Tips To Improve ROI
For the moment, the economy is chugging along, financial markets are recovering, and summer vacations are upon us. While competitors may be taking a breather during this somewhat favorable environment, now may be an excellent time to take an aggressive and fresh look at your marketing communications plans for the future. Five actionable tips are presented.
Educational Marketing: Educate Your (Potential) Customers… so when they are ready to buy, they will contact you. You may have excellent products and services, but people are tired of promotional messages. How can you still let the world know about your exceptional offering?
How Have the Local Business Directories Changed the Way Businesses Work?Previously people referred to the yellow pages or local printed business directories when they wanted information regarding the businesses in their area, and they could get only limited information on the businesses that they were searching for from those sources. Today the situation is different. With the invention of online business directories and search engines like Google, yahoo and Bing that provide customized results based on geography, the customers have become informed and powerful.
Advantages of Local Business DirectoriesTechnology has evolved, and everything has changed. Previously, people used to refer to yellow pages when they wanted to know about the local businesses in their vicinity, but now all they need to do is log in to Google and type in the keyword of the type of the business and the products that they are looking for to get a diverse list of things meeting their criteria. Search engines have now evolved to and they categorize things based on locations to provide more localized and specific results.
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Push marketing is replacing email marketing in the new mobile space. Push is permission-based and as such is a powerful tool in engaging your customers. With astronomical open rates, no savvy business owner is not using this powerful marketing method.
Client-Attractive Pathways to Meet Your Coaching Clients Where They Are And BeyondHave you ever had the feeling that sometimes we’re so close to our own coaching business that we don’t see the forest through the trees? Or is it that we forget to see the trees, and only see the big forest? Hmm well either way, one thing I do know for sure is that it’s important to take time to get some new ideas and insights on the way you’re meeting new clients.
Capture Customers With Great ReviewsLet’s face it. No matter what type of business you’re in, people head to the Internet to find you. Whether you’re a jeweler, sports good store or an architect, people are looking for you on the net, and they’re probably looking for reviews, too. Google has mastered the search territory, but there are other places to find the ins and outs of your operation. And you’ll want them to find something they like.
