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Once inventors have a product ready to sell, they need to decide how to market the product. They might choose to sell the product themselves, which generates the most profit per sale, but the main drawback is that sales might get off to a slow start or never get started at all. Another option is to land a marketing partner-another company already selling into the target market-which has the potential for very fast sales growth, but the main drawback is they will need to give 20 to 25% of their sales volume to the marketing partner to cover sales and marketing costs. At first glance the 20 to 25% seems high, but in reality most consumer products companies spend approximately 20% to cover sales and marketing costs. Selling through a marketing partner may not be viable if you have small margins, but it is often the best course for fast sales growth for inventors with high margin products, where the product’s wholesale sales price is at least twice the product’s manufacturing costs. This article covers how to find a strong marketing partner to sell your product.

Usually you aren’t the first one to see a problem and try to fix it. Sometimes you will find patents for products that try to solve the same problem your product solves or people within your industry may have seen five to ten products similar to yours try to make it to market and fail. When industry people have seen a certain type of product fail a number of times, they will be highly skeptical that another similar product can be successful. What do you do when you have a great new product that really works for a great price, but other similar products (although much more poorly executed) have failed, leaving potential buyers or partners highly skeptical?

One night, while working as a patrol officer, Brian Quittner was writing a ticket. He was trying to hold his flashlight under one arm so he could see what he was writing and then the flashlight slipped, fell and broke, leaving him in an awkward situation. He said the classic phrase of the inventor, “There has got to be a better way,” and the next day created his hands-free mobile light source.

New products are being replaced by newer products at an increasing pace. This means that each new product sells for a shorter time that products previously sold. This greatly impacts how much money inventors are making. How do you know if your product will stand the test of time? Will your product sell long enough to make back your investment or will it keep on selling so you can actually make money? How much does your product’s longevity depend on your marketing and how much depends on your product? Of course, some products only can succeed for a short amount of time, but with a well thought-out marketing plan, you can extend the life of almost any product. Let’s look at Shrinky Dinks, a product invented in 1973 by Betty Morris.

Marketing your business to the people who matter must be conducted offline as well as online and personalised print products and stationery can ultimately present a united front when promoting your company in the public domain and wider industry. There are a comprehensive range of print products available but knowing how to use them to your advantage is the driving force behind the most successful offline marketing strategies.

Getting your skills looked at by many people is the very best way to get great jobs. You can get your name out and have no problems finding work. You can do all of this on the web and it is simple. The only problem with putting your name on the web is you have to do reputation management to keep up with your online reputation.

As a successful business owner, you have a high likelihood of being involved with events or even hosting events. At the same time, you are continuing to hone your online marketing strategy regularly. With all of the energy that you put into each one, there must be a way to combine the two for even more punch.

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