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5 Stages of Effective Brand Building

Building a brand image is a top priority with every organization. The way a brand is portrayed, its features are highlighted and the hype that is created around it, determines the success of the brand. A brand passes through five major stages before it gains recognition.

Corporate Greeting Cards – What’s Old Is New Again

The advantage of businesses using greeting cards is overlooked in the current digital dominant environment. Corporate greeting cards were a staple in marketing pre-PC / pre-mobile days. Their physicality and their tactile quality, and aesthetics lend themselves to making a strong, positive impact on the recipient – strengthening a company’s customer-connection and inviting new business and referrals.

How To Hire For Success

So you’re at a place where you need to hire employees. Fantastic! How can you improve the odds that you’ll hire well? Follow some basic guidelines.

How To Handle The Tough Stuff!

Did you think it would be ‘easy’ having your own business? I was driving through a small business area of town last week and commenting to my friend that many people just have absolutely NO idea what it takes to have a business and to succeed in business.

Competitive Analysis – Know Your Enemy, Know Yourself

Your competition has more influence on your business decisions than you think. This article explores why it’s healthy to have competition and why it helps your business.

6 Easy Ways to Fix Your Marketing

Chances are, if your marketing needs fixing, it will take time to overhaul it. I’m usually not a believer in quick fixes of any sort. But there are a few ways that you can quickly and easily fix your marketing if you have made some of the most common mistakes. Many of us filter out marketing messages several times a day simply because we don’t feel it applies to us, we’re not ready to buy or we are not convinced of the value. It’s important to review your marketing efforts on a continual basis to make certain you’re getting maximum results. A popular rule of thumb, the Pareto Principle suggests that you’ll get 80% of your results from 20% of your effort. So why not explore the basic areas where most folks get tripped up in their marketing?

How to Fix 8 Marketing Strategies You Might Screw Up!

You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world… consistently!

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