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Uncover Your Hidden Marketing Assets for Rapid Business Growth

All businesses have underutilized marketing assets, but they don’t know how to find them. Take the time to find yours and your business can grow faster than you thought possible.

Online Movie Tickets Pose A Problem For Product Managers

When you go to the movies, how do you buy your tickets? I’m willing to bet that your answer was not “online”. Yeah, sure, sometimes if the movie is going to be really popular or if it is critically important that you get your hands on a ticket, then you might go online and buy your ticket there. However, most of the time you probably get it the old fashioned way – you stand in line and buy it at the window. If you were the product manager working at one of the companies that sell movie tickets online, this would indicate that there is a real problem with your product development definition.

Not Happy With Your Marketing ROI? Audience Definition Can Help

Spending money on a marketing campaign with less than satisfactory results can be a very frustrating process for a company. However, this is not a rare occurrence and can affect more businesses than is acknowledge in the marketing world. If you are unhappy with your Marketing Return of Investment (ROI), then take a look at how defining your audience can help.

Understanding The Psychology Of Colors For The Right Application In Food And Beverage Labels

What hues would work best for your specific products, particularly if you are planning on branding foods and beverages? Below is a simple explanation of the psychology of colors you can follow or employ.

A Writer’s Guide to the Most Reluctant Storyteller

We know that telling the stories about people within an organization is an essential marketing tool. But, what happens when the people you ask to tell their stories are reluctant to do so because they are more reserved or don’t care much for writing?

Some New Rules To Follow In Event Marketing

Like everything else in the world of promoting products and services, event marketing tactics have also undergone changes through the years. There can be different monikers for the same such as participatory advertising or live marketing. This is all about doing things, building technological overlay for real-world places.

Brand Journalism: Video Pre-Interviews Ensure You Get Great Stuff on Tape

In broadcast current affairs, pre-interviews are standard practice. And they’re essential in brand journalism, too. They ensure your video crew – whether it’s one person or a three-person team (camera, lights and sound) will get the best sound bites, or clips, as they can. If you’re producing any kind of video that involves one-on-one interviews with clients, customers, executives or employees, pre-interviews are a must for telling your brand story properly.

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