Is Your FK Score Silently Driving Prospects Away?
If you write your own web copy, post on a blog, write sales copy or send emails and you want prospects to read and take action, you must make it easy for them to understand. The simpler the better! Research shows that most people read at a seventh or eighth grade level. Intelligence isn’t the issue. It’s a matter of clarity. Getting your message across is much easier when it is simply and clearly written. If you confuse your reader (a huge problem for many marketers when they write copy) or challenge them intellectually, you’re likely to lose them. In today’s fast-paced world of “whaddya mean I have to wait another 30 seconds if I want fresh steeped tea”, you have to connect with your reader – immediately. This article reveals how to ensure your copy gets your message across.
Developing a Marketing Strategy? Conduct a WorkshopDon’t even begin to develop an advertising, social media or web site campaign unless you have a marketing strategy in place. Don’t know where to begin? Hold a workshop and follow these steps to creating a strategy. if you don’t feel comfortable leading this yourself, contact a professional.
The Marketing Force of Social MediaMost businesses live and die by marketing. If you have the ability to reach customers, your business can grow. If your business does not market, though, it will eventually die. If you want to reach more customers than ever before, you need to consider social media marketing. While you will need to take a good marketing course to fully take advantage of these services, the low cost of participation and the huge number of potential customers available should make getting in to social media a priority for every business owner.
Ninja Marketing Tips for Creating Your 2013 PlanAt the beginning of each year many businesses spend some time thinking about their goals for the coming year. And while setting goals is an important exercise, the implementation steps are equally critical.
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Social media services are all about getting more social exposure for your business, website and to help you grow your business and give you more brand awareness. Of course social media services can be done by you, but if you’re in business, you may be wise to hire a service to do it for you, to avoid the tediousness and large volume of work required to get the strongest possible results.
10 Tips for Effective Competitive Intelligence GatheringCompetitive intelligence gathering can be a useful exercise that yields important information to guide your business and marketing strategy, or it can sit in a computer file and collect the equivalent of electronic dust if you’re not careful. While a competitive intelligence project can bring out your inner spy, it can also lead to confusion, misinterpretation of data, and faulty strategy-setting. Worse still, it can lead to something I call the “me too” syndrome in which you end up pushing your business into a model that’s a poor imitation of a competitor rather than an authentic and rich representation of… how…
Tips for Creating Campaign Slogans in Creating Your BrandThere are many marketing concepts and principles to consider when building an international brand. Most real world marketing concepts are learned through experience and hard studying. It is easy to decipher whether a practitioner has a sound understanding of marketing based on the language that they use.
