Tips to Creating Top Newsletter Content
Newsletters have become a valuable marketing tool for companies around the world. This is an opportunity to provide valuable information and advice to customers on a regular basis, which increasing your brand visibility and in turn, your revenue.
Eight Rookie Mistakes Personal Trainers Make With Group TrainingIt’s no secret serving many people an hour is more lucrative for a personal trainer than serving one person per hour. It’s also more affordable for a customer. It is quite a secret though how some personal training businesses seem to make a large profit and some don’t. Rookie mistakes can cost you money short and long term. Here’s how to avoid them.
Painting the Picture for Your ProspectsYou want your prospects to see themselves using your product or service. If they can’t see themselves using it, they’re not going to get involved — so paint a vivid word picture of your offer’s benefits with your sales copy.
It All Starts With the MarketIt all starts with the market, NOT the product or service. Forget or ignore this fact at your peril.
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With more brands, more experiences and multiple channels for engagements in the market today; the companies are realizing that their biggest challenge is neither creating a high-quality offering nor finding customers but maintaining a high level of customer engagement. More options, awareness, empowerment and a sense of entitlement tend to erode the customer relationships, even in the traditional ‘sticky’ sectors like, auto, finance and telecom. Brands in every region, in every sector, and across a wide range of market, share a belief that cultivating a high level of customer engagement is now a key strategic challenge.
Four Ways to Handle a Client Who Says, “I Can’t Afford It”As business owners working to get new clients, we’ve all heard it. You’re in the closing part of the conversation and your client says those fateful words, “I can’t afford it.” For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason not to work with you.
The Top 5 Elements to Mail That Gets OpenedTo make mail stand out make it: 3-dimensional, a different size and shape, a different colored envelope, hand-written, or make a sound of some sort. When using these elements, make them authentic. Don’t add an element in an attempt to trick the recipient into opening it. That will only damage your credibility. Using attention-getting mail in an authentic way is a great way to build business relationships and increase your sales.
