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What to Look for in an Email Marketer

Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space.

Grow Your Email List With These Quick Tips

You started an email newsletter. Congrats! Now you need people to send it to, right? Learn how to grow your subscriber list.

The Secret for Hooking (and Keeping) Your Email Subscriber

Email marketing is one of the most powerful ways you can reach your subscriber. You want to make sure you attract the right person, but also keep them interested in your emails. Here are some points to consider as you create your own email marketing strategy.

Lessons in Cross-Selling to Your Customers Effectively

Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted.

Optimal Value Chain: Effective Value Creation and Value Capture Strategies

Clearly, effective creation of value, delivery of value, and capture of value is critical to a sound business strategy designed to maximize the wealth producing capacity of the enterprise. In these series on effective value creation and value capture, we will focus on the pertinent strategic margin and volume questions and provide some operational guidance.

Spending Your Advertising Budget Wisely

A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone’s suspicions, the total ad spend in the city in January and February of this year was HK$6.01 billion – representing a 13 percent drop compared to the same period last year, and the first double-digit decrease since 2000.

BPO Company Providing Outbound Telemarketing Services

In the world of outbound telemarketing, some of the common terms are outbound calls, cold calling, telesales and sales scripts. Professionals doing these tasks are working on unusual hours to market products and services.

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