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Analyzing the RFM Migration Model

The RFM Migration Model (Recency, Frequency, and Monetary Value) is an important tool that helps you identify defection tendencies in various client cohorts and launch marketing countermeasures that will bring these clients back. This is, after all, one of the cornerstones of marketing: increasing client retention.

What to Choose for Christmas Giveaways

Sometimes it’s about quality. With Christmas coming up you might be thinking about sending out a business gift to your best customers.

Move Packages Safely With Heavy Equipment Shipping

Whenever we need to ship something large then we need to follow certain rules and regulations to maintain our law. At first we need to acquire a permit, then we have to commit appraisals and also need to make sure that the rules and regulations of the country in which we are going to send the product is maintained properly to avoid any kind of negativities.

Why Marketing Will Always Be the Most Important Thing When Growing a Business

People spend way too many resources to establish a business venture; it is however never guaranteed that the business will remain in operation past the first three years after its inception. It is also documented that many ventures fail within their first three years and they mainly fail due to lack of proper marketing plans. Without a good and aggressive marketing team, your business is as good as doomed. While the capital investment is always significant, it is equally vital to make sure you have carried out enough research.

Why Worry About What Your Competitors Do?

Competitive analysis is your measuring stick against the rest of the world. To use a boxing analogy: your form may look impressive when you are boxing a punching bag, but it cannot hit you back. There are also no surprises and no unknowns.

How to Create an Easy Referral System for Your Spa or Salon

Referrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients’ networks rather than relying on you to make one-on-one connections.

Reach Business Success Through Social Media Marketing

Smart marketers use social media for their business because they know it can broaden their reach and bring lots of potential customers. But you cannot jump into this world unprepared. That is why I wrote this article, to give you a good foundation and set you on the right course.

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