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The Science Of Marketing: Bridging Inside Reality With Outside Perceptions To Win More Business

Marketing at its core is really a simple formula. Note I said simple, not easy. The goal of marketing is to increase leads and drive these leads to the point where they are qualified and the prospect is ready to make a purchasing decision. Sounds easy, right? The challenge is that often a company’s inside reality (their unique value) does not match the outside reality (marketplace perception). Why is this and how can companies fix it?

Website Duplication – For the Success of Network Marketers

Network marketing is a form of marketing and so their strategy for success is more or less similar to common marketing strategy. But network marketing or MLM marketing has a separate need as well.

What Successful Brands Have In Common (It Might Not Be What You Think)

Last week I was attending the Cult Gathering at the stunning Fairmont Banff Springs in the Rocky Mountains that I’m so very proud to call my backyard. Cult brought together some of North America’s top brands to talk about what has made them so successful. From an energy drink that broke 3 world records with their space diving project, to a tourist and convention bureau that had their ad go viral when it was banned from playing during the Superbowl, story after story unveiled one common thread they felt lead to their success… Read more

Give Them Free Rum

My wife and I just returned from St Martin in the Caribbean. We were staying on the French side (there’s also a Dutch side to the island) in the town of Grand Case.

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3 Ways to Determine Your Target Market

One thing that you must realize as a business owner is that everyone is not meant to be your client. As a small business owner, you’ll want to fill your calendar up with, or make sales to, those who will actually benefit from your offerings most. I’ll assume that you started your business because you enjoy what you do. Working with the wrong clients, and/or not being able to find the right clients, is one way to quickly change those feelings. In this article, I am sharing 3 of the top questions you’ll need to answer to help you find your target market.

Midsized Company Content Marketing – What Should Your Message Be?

Content marketing discussions among B2B, B2C and nonprofit marketers continue to take center stage, with a host of different tactics employed. Most frequent are social media (other than blogs), articles on your website, enewsletters and in-person events. While which of these many tactics to use is one question, equally important is what should the message be. Market research among customers and prospects can be of major help in answering that question.

What Should Your Marketing Do? Are You Really Giving Your Prospects The Information They Need?

What should marketing do for you and your company? Is it branding? Is it somehow forming a connection between your prospect and your product? Is a mystical ‘black box’ that you pour money into and (like the magic ball) wait for an outcome? Take the test to see whether your marketing and sales efforts are truly bringing your company all the business you want to have.