Seven Steps for Working With a Graphic Designer
Every website, brochure, product packaging, or other type of marketing collateral consists of two essential elements: content and design. Each of these plays a critical role in effectively communicating your brand message. Without an appealing design, great content loses much of its impact. Lacking meaningful content, a great design may wow the viewer but fail to motivate them to take action.
Product Managers Need To Learn How To Offer Customers A Next Best OfferIn a perfect world, starting with the product development definition, product managers would be able to target their customers with the perfectly customized offer at exactly the right time across the right set of channels. Does this perfect world exist?
What Kind of File Is That and What Does It Do?Dawning with the age of the personal computer in 1984 to the late 1990s, the predominant people who worked with image and design file types were graphic designers and the marketing, advertising and other creative functions they worked with. Today, as corporations outsource a lot of the creative function, and with the explosion of small businesses who utilize the expertise, creativity and cost-effectiveness of design and marketing firms, you may be working directly at the front line with an outside creative consultant instead of in the background where you only see the close-to-finished product.
Marketing LessonI will tell you a story that will help you understand the power of marketing done the right way. The thing is this, the lesson learned can be applied by both offline and online business owners all over the world. Although the story being told happened in the US, the key marketing principle being demonstrated apply to anyone involved in marketing.
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The chaos of running a small business can make it hard to win lifelong customers, especially since most us of spend more time and money on acquiring new customers than on keeping existing ones happy. Winning a lifelong customer requires an ability to not only get a prospect to buy again and again, but to do so happily. The benefits go far beyond inspiring loyalty and repeat business; happy customers become advocates for your brand and drive referrals by sharing their experience with friends.
Reasons to Attend a Sales and Marketing SeminarThere are a wide variety of ways to improve performance in different aspects of the sales and marketing game, and anyone who plans on making it big in a competitive economy will likely be interested in learning how to do better. This is one of the primary reasons why people like to attend seminars, because it is so easy to absorb information than when you are reading a book. There are a lot of different seminars out there that you could attend, and chances are you would be quite happy with all of the things you could learn as a…
The Pitfalls to CPA Marketing That People Do Not Know AboutCPA marketing programs became very popular after it had been launched and introduced to the public. Although some CPA marketing programs in the internet are quite successful, there are also flaws that many moderators of this kind of business do not know about.
