How to Leverage Video to Market Your Business
It is reported that YouTube is the second largest search engine in the world, used by almost 47% of Australians. Given the enormous use of Search by consumers these days, these facts alone should convince you that video really should be a part of your marketing mix. Read on for a great summary on how you can fully optimise video and YouTube for marketing your business, including content ideas and production tips.
How to Fix 8 Marketing Strategies You Might Screw Up!You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world… consistently!
Making Your Business ProfitableThere are lots of things you need to consider when establishing your own business. One of which is on how to make it be known to people and generate great results.
How Product Managers Can Manage The Age Gap On Their Product TeamsProduct managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of a sort of “virtual team” of people who are sprinkled throughout the company. It turns out that in order for our product to be a success, we need to do a good job of managing this virtual team.
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The first rule to learn about B2B marketing is that every buyer and every seller is also a consumer. Before we were marketing to businesses, we were a consumer first. We each have our personal lives as well as our professional lives and part of life is buying goods and services, and building and keeping relationships. Keeping that in mind for the marketer who has only promoted and sold directly to other businesses can be difficult at times. There are certain key tactics and strategies that consumer marketers use which B2B marketers should take into consideration.
How Marketing Services Can Help Create Your BrandWhen it comes to marketing your business, the first step is to determine who you want to market to. Most B2B marketing services will advise you to ‘position’ your business so that you can clearly target other businesses that are likely to require your product or service.
A Marketing Agency Guide to Promoting Your Business in the CommunityMaking a contribution to your local community will not only benefit others, it can help your business reach new customers, and gain positive exposure. Supporting local charities, primary schools and community events gives you an opportunity to get involved with your local community, and become part of it. Building community relationships can help you make valuable contacts with other local businesses, get your brand seen by more people, and give your PR a boost.
