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Local Store Marketing: “Be” The News!

What person knows the most about what is happening at your store? You! It is your responsibility to create news about your store – don’t wait for others to do this for you. Being proactive with the local newspapers to generate news coverage on your store is an excellent way to get third-party endorsement. Many of the editors – and in particular, the beat reporters – are constantly looking for news stories on area businesses. It’s up to you to entice them. Feeding them with ongoing news and information regarding your store helps establish a relationship that they will appreciate. Positive relationships with the media not only keep you top-of-mind with newspaper writers and the community, but also creates a bond in the event you need to mitigate any negative situation regarding your store in the future. Get to know your local newspaper editors, beat writers, DJs, newscasters, etc. so that you can continually feed them with news items regarding employee promotions, product and service launches, and other key newsworthy tidbits about your store.

Increase Responses With Trigger Based Campaigns

Trigger Based Marketing (or Event Driven Marketing) is defined by Wikipedia as a marketing technique that is based on response to a measurable change in customer behaviour or a specific customer action or event that influences customer response. It is an extremely targeted form of marketing and has good action rates because it is initiated when a customer is more likely to be active in a decision process.

The Ultimate Pricing Strategy

What is your time worth? What is your expertise worth? Here is an even better question. What are YOU worth? You must NEVER permit competitors, industry norms or community norms to set YOUR prices.

The Benefits of Vehicle Graphics for Your Business

There are benefits to getting a car wrapped placed on your vehicle: the extra income, a unique style and the benefits of advertising. Consider these points before orchestrating your next marketing campaign.

The Advantages of Managed Print Services

Procuring printing services from print manufacturers can interrupt the normal activities of a business and companies that are unfamiliar with the industry may end up spending more money than necessary. Print brokers offer managed print services to help clients procure printing as well as optimize the design for their project to save them time and money.

Oyster Card Wallets – Don’t Miss This Marketing Opportunity!

These days if you live and work in London then the chances are you have an Oyster card – Well, so do millions of other people and Oyster card wallets are seen by millions of pairs of eyes every day. We’ve done it with shopping bags, we’ve done it with presentation folders and now it’s time for Oyster card wallets to become a powerful marketing tool too! So if you want to use Oyster card wallets to promote your business then read on to find out how.

Five Steps to Make Your Website a Client Attraction Magnet

If you want your website content to attract clients, you need to know how to speak their language. Here are five steps that will make your home page a client attraction magnet.

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