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How to Kick-Start Your B2B Content Marketing Strategy
Developing a B2B content marketing strategy that aligns content messaging with your target audience is no small task. In fact, 88% of B2B marketers currently use content marketing as part of their overall marketing strategy, yet only 32% have a content marketing strategy. Here a few key tenets of B2B content marketing strategy to kick start the process for you and your team.An Article You Shalt Remember
This article introduces the SHALT rule. Why our emotions sometimes make us feel the way we do. SHALT stands for Sad, Hungry, Angry, Lonely and Tired. And taps into the world of Emotional Intelligence. After reading this article you should be able to improve your day to day communications and overall decision making. In addition, you will become a better leader.Digital Marketing Lessons From Yoda, Luke, Princess Leia & Han Solo
Marketing inspiration can be gleaned from many sources, and in this case, we look to the famed characters of Star Wars to help us on our way. Let’s review a few pithy quotes from likes of Han Solo, Princess Leia and the great and wise Yoda, and see how they might apply to digital marketing.For a Larger Customer Base and Making Larger Profits, Go for Business Marketing
The world of business is getting more and more competitive with the advancement of technologies, and the world shrinking to resemble a global village. In such an environment, it is no more sufficient to be just out there. You have to make your presence felt in such a way that attracts new customers and keeps the old customers from straying.
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Building your marketing budget begins before you budget. Careful planning and thoughtful research will set your marketing up for success, and “(tracking) makes perfect.”Typography Tips for Your Banner Stand Marketing
If you are designing your own banners for your marketing it is important to understand some basic rules about typography. Recognizing how different styles of fonts and how they are paired with one another can either make or break your display and overall messaging. Scaling and pairing fonts is an art, but if you have a basic understanding of the concepts, you’ll be much better equipped to design an effective banner.Maybe What’s Wrong With Your Product Is How You Ship It?
As product managers, I think that we all realize that in order for our product to be a success, it has to make money for the company. In order for this to happen, people have to buy the product for more than it costs the company to make and deliver the product. We product manager tend to spend a great deal of our time trying to create a product development definition that allows us to come up with ways to get potential customers to turn into real customers. However, perhaps we should be spending our time trying to come up with ways to lower the cost of creating our product. Over at the Swedish home furnishings giant IKEA this is exactly what they are in the process of doing. Perhaps we can learn from them.