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PAY-PER-CLICK (PPC) – What Is It and How to Get the Best Out of It?

Besides being an online marketing expression, PPC is also a name for sponsored search. PPC refers to search engine advertisements based on the cost-per-click model. Advertisers place a bid based on keywords, and pay when their ads receive click(s).

5 Tips to a Better Website

Having a website is an important part of your marketing plan. However, developing a website sometimes seems complicated and overwhelming. Here’s a few tips you should follow to create a website that’s easy to use and will keep your clients coming back.

The Benefits of Using Digital Marketing Strategies

There are various means of digital marketing. Each of the methods focus on garnering attention from people who are most likely to be interested in the products or services that your company is offering.

8 Legitimate Reasons Why Your Business Video Marketing Plan Isn’t Working

Your business needs some attention from consumers, so you decided to try a video marketing plan to help expose your brand, but somehow it simply doesn’t seem to be working for you. What could you possibly be doing wrong? Here are a few of the common mistakes that people make when trying to promote their brand names with a business video marketing plan.

Social Media and Online Marketing

In the digital age, the power of the internet is inescapable. With the seemingly all-pervading ability to influence the attitudes and opinions of people all over the world, websites such as Facebook, Twitter, YouTube, Yelp, Google+ and Reddit have become a force to be reckoned with. The majority of online businesses use social media applications and blog articles to market their products and services, with many proclaiming social media a vastly influential tool that shouldn’t be ignored by the uninitiated.

5S Is a Method of Improvement

5S is often mistaken as a housekeeping measure. That cannot be furthest from the truth. 5S indeed is a visual system of organizing, arranging and cleaning leading to employee engagement and better productivity. In turn, safety standards are enhanced, wastage is removed and quality increases.

Five Ways To Repurpose Your B2B White Paper Content

You’ve invested time and energy into writing a strong, compelling white paper, and it turns out to be a hit. Your target market is loving it, and your company has gained a tremendous amount of new leads and client interest. Congratulations!

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