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The ultimate aim of your marketing is to communicate your value, to position yourself as irreplaceable and to show you are the best possible choice to meet the customer’s needs. Learn how to add perceived value to your products and services and how to implement these techniques in your business straight away.

Do you have a failing PI business that you need to turn around? Do you work far more hours than you’d like, and need a method of streamlining your work? You’ll find the answers to these questions plus more in this article. Here’s what you’ll discover: how to bring in prospects and track where they’re coming from, how to increase your potential business by up to 80%, and how to gather information on your leads to keep them coming back.

Customers do business with companies they know, like and trust. It is the trust element that determines if you have a customer for transaction or a customer for life. In this article, you will discover one of the most effective ways to build customer trust, i.e. through customer testimonials. However, how do you obtain testimonials that are profitable to your business and also increase your influence in your market?

For those of you who want to find out how to get Facebook likes, this article will prove to be a golden nugget. So, is there life after a like on Facebook?

These guys are tough when it comes to the Facebook advertising guidelines. I mean, you cannot joke with one of the world’s leading online companies, because you are going to pay a peppered price for it.

Custom pens are a truly excellent item for your company or organization to use as a giveaway. Everyone will use a pen at some point, and having branded custom pens in the public’s hands increases the number of times your logo will be seen in the world exponentially. Every time a person picks up your pen for daily use, you are getting free advertising.

Have you ever heard the expression ‘keep it simple, sweetie’? There is gold in them there words, LOL! Keep it simple has become my new mantra. I know that I have been guilty of complicating things and that’s a problem. It’s a problem when it comes to marketing, to networking, to helping clients, to presenting keynotes – it’s a problem, period.

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