Three Simple Ways to Explain Your Value to Potential Clients
Let’s say you are out at a networking event to find clients. You start having an engaging conversation with a person who fits your target and would be an ideal client. Then you get asked a question that stops you in your tracks: “Can you tell me how your coaching will impact my bottom line?”
8 Reasons Your Content Marketing Program Isn’t WorkingMany businesses are getting more strategic with their content marketing program. That’s good news for all of us content consumers. Unfortunately, many more businesses are frustrated with content marketing and wondering why it’s not working for them. Sound familiar? If you’re spending lots of time and energy on content marketing but not seeing the results you expected, it may be time to take a step back and review your content marketing strategy. A few tweaks to what you’re doing-and not doing-can make a huge impact. With that in mind, let’s take a look at eight reasons your content marketing program isn’t working for your business.
The Idea of Cause MarketingCause marketing is an idea that ought to be pursued by any organization in the world of today. The world has become so competitive that it takes the creativity and innovativeness of the companies to put themselves on top of the game.
How to Increase Your Impact and Income Using Packages That You Love and That Sell AuthenticallyThis week’s article is about how to increase your impact and income using packages that you love and that sell authentically. Have you ever asked yourself, “How do I get potential clients interested in my packages (programs, products and services)? What’s the “secret sauce” everyone always talks about?”
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Most likely you would have heard or read the phrase ‘marketing is everything’ and as a determined business owner you have prepared your marketing plan. Now that you have your marketing plan in hand, how do you make sure it is implemented at the right time and with sufficient attention on your part? Keep in mind that the most important tool for your success and business development discipline is your own marketing calendar! Using a marketing calendar will crystalize your focus and attention to what needs to be performed and when it needs to be done. Running with your marketing calendar will prevent a common marketing lapse that results in the ‘feast and famine’ syndrome of many a small business. You have limited resources and your marketing calendar is the tool that will keep you on track and within your budget! It will allow you as the small business owner to organise, categorise and prioritise your marketing efforts to give you that foundation for success! What do you include in your marketing calendar?
Small Business Serves BetterThe other day I was driving down a two-lane road and came up behind a garbage truck. It was owned by a national waste and recycling company. The truck looked like it was at the light and had its left blinker on. I sat there waiting, and waiting, and waiting. Then I saw the driver come strolling from the convenient store, get in the truck, pull up to the light, and turn right – not left. Needless to say, I wasn’t happy. What was he doing in the lane? Why didn’t he pull over to the side of the street, or into the parking lot? Why did he have his left signal on instead of his hazards?
Cards – A Business’ Best ToolCards can be an effective tool in establishing both a personal and business relationship. By combining tried and true marketing concepts with the time honored tradition of sending cards for holiday’s and other special days, a company can expand its reach and solidify its reputation.
