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What Does a Digital Media Agency Provide That Normal Marketing Does Not?

When it comes to marketing your business, it is important to not only take advantage of a marketing company, but a digital media agency. This is because a digital media agency is able to provide services that a traditional marketing company simply is not able to provide.

What Are Your Business Landmines?

Being a successful author or thought leader is not easy. It’s incredibly rewarding on many levels yet it’s getting more and more difficult for many to be able to effectively monetize their content.

Leveraging Your Book and Platform Strategically

Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history.

The Secret of Success Is Investment in YOU!

Wow, what a week it’s been, I have had many calls for help; and my immediate response as a coach is to listen, analyse and suggest positive actions. All week I have been encouraging my customers to take deep breaths, put issues into perspective and return to their agreed strategies which bring the real results.

Should You Be an US or a YOU?

Frequently when I’m working a client, the question will come up as to whether or not the content of their website, emails and sales letters should be written in the first or third person. That is to say, should the message be coming from them personally or from a corporate voice? I think some feel that going the corporate route makes them appear “bigger” and their hope is that will be a plus to prospective customers or clients. Let me tell you something. Bigger in the minds of most people these days smacks of inefficiency and anonymity. Today’s article will tell you where I stand and give you some of the reasons why.

Four Examples of a “Warm Letter” to Generate More Referrals

When I started building my business, I used the “warm letter” to let people know what I was doing.It worked as a great referral source to get new clients. Over time I thought, why not send a follow up to the warm letter? That’s how the idea came to me to create a whole campaign of letters. This sequence of letters can continue to drive referrals with every new mailing. It’s literally a referral driving machine.

Does Your Company Use Social Proof in Its Marketing?

From Wikipedia Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation. You can use Social Proof in your marketing.

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