*ENTIRE* Marketing College Course Condensed Into A Single Article – Product Vs Offer
College – and most “marketing” education in general – typically teaches you the 4 P’s of the “marketing mix” – Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P’s. Either way, whilst these are a great way to describe the effects of existing marketing/products, they’re actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter – “Product” + “Offer”.
Untold Benefits Of Investing In Promotional GiftsPromotion is not as easy as it seems and doing it right is not a cakewalk at all. You need to think something new every time to make your very first and lasting impression on the clients. It is a clever form of publicity that helps you gain client loyalty and their words for life.
Is Jesus the Greatest Viral Marketer?Do you need social media to spread your word virally? If you don’t is Jesus the greatest viral marketer?
Marketing Messages: Make People Feel, Not ThinkOne of the most common mistakes in marketing is using messages that are designed to make the audience think. It’s far more effective to make the people you’re trying to reach feel some kind of emotion. This article explains why feelings outperform thoughts every time.
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Personas are necessary for all businesses. The personas that you develop will help you to share relevant effective content to your target audience.
How To Market Your Business Using The Hub EffectOn an old stagecoach a hub is the centre of the wheel. The spokes radiate out from the hub to the wheel ring upon which the wheel revolves. A hub is also a center or core of a network from which ‘stuff’ generates inwards or outwards.
Importance Of Gift Giving In BusinessIn order to grow your business and increase sales, you need to always think of ways you can increase your customer base. Giving of gifts in business is one of the most effective ways to increase your customer base and increase sales. Showing your clients and business partners that you appreciate them for doing business with you is a smart way to secure loyal clients and business partners.
